Sound native, not translated

Buyers notice a literal translation in the first line. A few habits keep your Spanish natural.

• Choose "tú" or "usted" and keep it everywhere. "Tú" feels close and is common in online marketing; "usted" fits formal topics like legal or financial services for older audiences.
• Avoid words that only one country uses, unless your audience is from that country.
• Adapt examples: holidays, foods, sports and money habits differ between countries.
• Keep sentences short. Spanish runs about 20% longer than English, so cut, don't just translate.
• Have a native speaker read your page and your first emails before you launch.

Your task

Read your Spanish page out loud. Anything that sounds like a manual or a dubbed movie, rewrite in your own words.