Launch your first product · Lesson 3 of 6

Price it with confidence

6 min

Price is a message. Too low tells buyers the product is filler; too high without proof makes them hesitate. For a first product, aim for an easy yes.

Simple starting points

Short guide or template: $9–$27
In-depth ebook or toolkit: $27–$67
Mini-course: $47–$149
Membership: $9–$29 per month

These are common ranges, not rules. Look at what similar products cost and place yourself where your depth and results fit.

Add an order bump

An order bump is a small, related extra offered with one checkbox at checkout, like a worksheet pack for $7. In DPSE, set it on the product under "Order bump". Buyers who want it tick the box; nobody is charged for something they didn't choose.

Change price with evidence

Keep the first price for your first 20–30 sales. If almost everyone who visits the checkout buys, you can probably charge more. If many visit the page and few click buy, improve the page before lowering the price.

Your task

Pick a price and one order bump. Write down why you chose them, so you can judge the results later.