Pick a topic people will pay for

Your first product doesn't need to be big. It needs to solve one specific problem for one specific person, better than a free search would.

Start from what people already ask you

Make a list of the questions friends, clients or followers ask you more than once. Repeated questions are proof that a problem exists and that people trust you with it.

• "How did you pay off your credit card?"
• "What do you post every day without burning out?"
• "Can you send me your meal-prep list?"

Make it narrow

"Personal finance" is a library. "A one-weekend budget for freelancers with irregular income" is a product. Narrow topics are easier to write, easier to describe and easier to buy, because the reader instantly knows it's for them.

Check that people spend money on it

Search your topic on Amazon, YouTube and social media. If you find books, courses or paid communities about it, that's good news: it means buyers exist. You don't need a new idea, you need your angle, your examples and your voice.

Your task

Write one sentence: "I help [who] get [result] without [the usual pain]." Keep it. You'll use it for your title, your page and your posts.